BRIDL LIMITED uses different types of cookies when you are browsing on our website and applications. We’ve put together this Cookies Policy to provide you with information about these cookies and technologies. You can find more details in the sections listed below:
BRIDL LIMITED reserves the right to modify this Cookies Policy at any time. Any modifications will be published on our website, and we therefore recommend that you check the cookies notice whenever you visit the website.
If you have any doubts or questions about this Cookies Policy, please contact us at firstname.lastname@example.org
1. What are cookies?
Cookies are text files containing small amounts of information that are downloaded and installed on your computer or mobile device when you visit a website. Cookies are sent back to the original website at each subsequent visit, or to another website that recognizes them.
2. What types of cookies exist?
Depending on the purpose, the following kinds of cookies exist:
Necessary cookies: those which allow the user to navigate through a website, platform or application and to use the different options or services that exist in it, including those that the publisher uses to allow the management and operation of the website and to enable its functions and services such as, for example, website traffic control and data communication, identifying the session, applying for registration or participation in an event, using security elements during navigation, or enabling dynamic content (e.g. text or image loading).
Preference cookies: those which allow saving information in order to the users to access the service with some characteristics which can differentiate their experiences from each other such, as for example, the language, the number of results to display when the user searches, the look and feel of the service or the content of it depending on which type of browser through which the service is accessed, local settings from which the service is accessed, etc.
Analytical cookies: those which allow monitoring and analysing the behaviour of the users of the websites to which they are linked, including the quantification of the advertisements impact. The information collected through this type of cookie is used to measure the activity of the websites, applications or platforms, with the aim of introducing improvements based on the analysis of the usage data made by users of the service.
Marketing cookies: these cookies contain information on the behaviour of users obtained through continuous observation of their browsing habits, which allows a specific profile to be developed to display advertising according to the same.
3. What cookies do we use?
Here is a detailed list of the cookies used by our website. For your convenience, we also offer you the ability to accept or decline cookies via the cookie settings tab that is displayed when you land on our website.
Some cookies are required to provide core functionality. The website won’t function properly without these cookies and they are enabled by default and cannot be disabled.
Preference cookies allow the website to remember information to be able to customize how the website looks or behaves for each user. This may include storing information such as selected currency, region, language or colour theme.
Analytical cookies help us to improve our website by collecting and reporting information on its usage.
A) Google Analytics
Google Analytics sets several cookies named in § 12 to identify your browser. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. However, we have activated the IP anonymization function on this website so that your IP address is truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Art. 6 para. 1 p. 1 lit. f DS-GVO.
On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can also prevent the transmission of data generated by the cookie and related to your use of the website (including your IP address) to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
This website also uses the Google Tag Manager. The Google Tag Manager is a kind of user management for our IT department, with which, for example, a link with Google Analytics can be managed more easily.
We use Hotjar to better understand the needs of our users and optimize the experience on this website. Using Hotjar’s technology, we get a better understanding of our users’ experiences (e.g., how much time users spend on which pages, which links they click, what they like and don’t like, etc.) and this helps us tailor our offerings to our users’ feedback.
Marketing cookies are used to track the browsing habits of visitors across websites to allow publishers to display relevant and engaging advertisements.
A) DoubleClick by Google
Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge:
Through the integration of DoubleClick, Google receives the information that you have called up the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is the possibility that the provider learns your IP address and stores it. Google has submitted to the EU-US Privacy Shield and thus guarantees compliance with the EU data protection standard.
Further information on DoubleClick by Google can be found at
https://www.google.de/doubleclick, as well as on data protection at Google in general:
The legal basis for the processing of your data is Art. 6 para. 1 p. 1 lit. f DS-GVO. You can prevent participation in this tracking procedure in various ways:
by adjusting your browser software accordingly; in particular, the suppression of third-party cookies will result in you not receiving ads from third-party providers;
by disabling conversion tracking cookies by setting your browser to block cookies from the domain “www.googleadservices.com”, https://www.google.de/settings/ads, which setting will be deleted when you delete your cookies;
by disabling interest-based ads from the providers that are part of the “About Ads” self-regulatory campaign, through the link http://www.aboutads.info/choices, with this setting being deleted when you delete your cookies;
by permanently deactivating them in your Firefox, Internet Explorer or Google Chrome browser at the link http://www.google.com/settings/ads/plugin.
We would like to point out that in this case you may not be able to use all functions of the services on our website to their full extent.
B) Facebook Custom Audiences
In order to make you interesting offers related to you, we transmit your data encrypted and anonymized to Facebook. In this way, our ads are displayed primarily to those for whom they are interesting. For this procedure, which is very common in marketing, we use “Facebook Custom Audiences”. In this process, we do not pass on your name, email or personal information to Facebook in plain text, but upload it in encrypted form. In this way, we ensure that no third parties gain access to your data and that you will not suffer any disadvantage as a result.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our state of knowledge:
Through the integration of Facebook Custom Audiences, Facebook receives the information that you have accessed the corresponding web page of our website, or clicked on an ad from us. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible that the provider will learn and store your IP address and other identifying features. Deactivation of the “Facebook Custom Audiences” function is possible for logged-in users at https://www.facebook.com/settings/?tab=ads. Further information on data processing by Facebook is available at https://www.facebook.com/about/privacy.
C) Facebook Pixel
We also use the so-called “Facebook Pixel” to create Facebook Custom Audiences. When you visit our website and also when you perform certain actions, the Facebook Pixel is triggered and the visit or action is reported to Facebook anonymously and registered by Facebook. Based on the collected data, Facebook can tell us how successful our website is. In a second step, it is also determined for which user groups which of our offers are interesting. These user groups can then be re-advertised by us as potentially interested parties, this is called “remarketing”.
By submitting the declaration of consent when creating your user account, you consent to data processing by us via “Facebook Custom Audiences”. You can revoke this consent with effect for the future at any time by informing us of your revocation, e.g. at the e-mail address given in the imprint.
4. How do I uninstall cookies?
Website users can decide which cookies are installed on their device or not by using the cookie settings tab. Likewise, users can decide whether or not to install our cookies on their hard drive, as well as decide to erase them, by following the procedure explained in the help section of your browser. Users can also configure their browser to accept or reject all cookies by default or to receive on-screen notification for each new cookie and decide at that time whether or not to install it on their hard drive. Below are links from the leading browsers where you can find details of how to manage or deactivate cookies.
If a user configures their browser to reject all cookies, or specifically our cookies, this could mean that it is not possible to access some services and that the experience on our website page could be less satisfactory. If you would like to have greater control over the installation of cookies, you can install software or plug-ins on your browser, known as “Do Not Track” tools, which will allow you to choose those cookies that you would like to allow.
5. How can I exercise my rights?
Current valid status